Monday, 19 January 2026

Music Videos

 


In 'It's A Malcolm Todd Christmas', there is an iconic example of intertextuality 17 seconds in of the artist and his band on a crossroad - a clear reference to the Beatles' album 'Abbey Road'. I think this is humorous as the artist, Malcolm Todd, is American and just used whatever he associated with England in his music video as it was filmed there.

'Chest Pain' by Malcolm Todd largely makes reference to the film 'The Notebook', wherein the male protagonist sends 365 letters to his ex-partner. The iconic quote from the film, "I wrote you 365 letters. I wrote you everyday with a year" is intertextualised in this music video with the voiceline, "I dm'ed you 365 times. I dm'ed you everyday for a year!". Malcolm Todd turns the 2004 film into a charming 2025 rom-com all condensed into 3 minutes and 54 seconds, aligning perfectly with a Gen Z audience. The entire music video is a reference to The Notebook.


In 'Take A Bite' by Beabadoobee, there is a lyric "wanna do it all over again" followed by the same clip of her replaying again. Although this isn't some sophisticated film technique, I do really like it and think it serves a purpose enhancing the meaning of the song too, with lyrics like "moving backwards", and "stuck in reverse".


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