SHSG Advert

 

This was my first time working with Photoshop, and this project was mostly to familiarise myself with the program and experiment with the tools that it offers. As a result, the completed poster is quite scrappy, not to mention that I've had to use a screenshot of the image because the jpg file was too large to put here. However, I chose to doodle on the advert, playing with the various pen features on Photoshop, and I put drop shadows on the images and the text. I think my main concern was the composition - everything is a little bit all over the place, but the photographs that my group and I took came out great, and I'm proud of our first attempt. If I could change anything about this advert, I'd change the font of "Choose SHSG"; I wasn't aware that we could go beyond the default system fonts already included with Photoshop.

Beauty Product Advert

This is an advertisement for a perfume called Scandal, wherein we had to take photos of the products ourselves and then use Photoshop to edit it. I chose to cut the perfume out of the picture and copy it on top of the words to give the picture more dimension, and the repetition of Scandal really solidifies the brand name, effective for brand memorability. I also created some fake shadows underneath the copy of the perfume bottle for realism, as it lacked depth without it, and some subtle highlights too.